TikTok is introducing a fresh option that allows them to cut down on the amount of AI-made videos appearing in their timelines. This step comes as the service announced that it now features in excess of 1 thousand million content made with AI.
Pilot Phase and Launch
This change is being tested over the following weeks before a full-scale rollout. This development aligns with a rise in AI-generated material, driven by emerging AI video creators.
AI Content on Other Platforms
It has been noted that approximately a tenth of the fastest-growing channels on a popular video site primarily display content made by AI. A large amount of this material is classified as low-quality AI content, a term for inferior, factory-style content that is frequently nonsensical or bizarre.
Based on user feedback that a lot of users like content produced via AI tools, from computer-generated images to educational videos, and we aim to offer the community the option to adjust the amount of that, depending on their own likes,” stated a platform representative.
Scale of AI Content
The platform disclosed that there are currently 1.3bn videos on its service identified as made with AI. Overall, more than 100 m media items are added to the app daily, making clips made by AI a relatively small part of its overall inventory.
Customizing Your Feed
Viewers will be in a position to limit or boost the volume of artificial media they view by using the topic control option in the app and selecting the AI content topic. Other topics that can already be controlled under the tool encompass politics, fashion, cosmetics, and choreography.
Platform Guidelines
TikTok’s rules require users to identify “realistic” AI-made content, and it bans malicious fake videos of celebrities or crisis events. Any authentic-looking AI video that is unmarked can be deleted under its community policies.
Furthermore, the app will henceforth attach an artificially created label to content created with its own AI tools, or detected by an industry-wide initiative for identifying content made by AI. This measure is intended to stop users from seeking to evade the labeling process.
AI Literacy Programs
TikTok is furthermore establishing a $2m awareness program for professionals and groups to develop learning resources about using AI responsibly. This project will assist charitable organizations focused on training programming and robotics.
Moderation Strategy
The video-sharing app has justified its content review process, following debate over plans to cut jobs for numerous review team members in the United Kingdom. The company is planning to cut a significant number of roles in its content moderation department in London, with worker representatives and digital protection specialists raising concerns that people are being substituted by machine-led review.
A trust and safety lead explained that staff-based oversight would continue to be important, but artificial intelligence can safeguard staff by filtering out the most distressing content before it has to be seen by people. The platform reported a significant reduction in shocking and graphic content handled by human moderators over the last 12 months due to intervention by its AI tools.
We believe it is crucial to combine staff and AI to maintain a secure environment,” she said. “We’ll have staff as involved in the system, but we also think it’s highly necessary to reduce exposure to unsafe media as quickly as possible, which is the area in which a extensive automated help is really helping us process content quickly.”